Senior Business Intelligence (BI) Analyst (AdTech)

Requirements

• Proven experience as a BI Analyst or similar role in the ad-tech or digital advertising industry
• Familiarity with ad-tech concepts, online advertising, and marketing analytics
• Proficiency in SQL for data retrieval, manipulation, and analysis
• Strong programming skills in Python for data analysis and automation
• Extensive experience in creating interactive dashboards and reports using Tableau or similar data visualization tools
• Solid understanding of data structures, data modeling, and data warehousing concepts

Would be a plus

• Knowledge of statistical analysis and data mining techniques
• Bachelor’s degree in Computer Science, Statistics, Mathematics, Economics, or a related field

Personal Profile

• Exceptional analytical and problem-solving skills with a keen eye for detail
• Strong communication and presentation skills to convey complex data insights to non-technical stakeholders effectively
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment

Responsibilities

Maintain and Support the BI Platform

• Provide administrative and technical support for Tableau: Maintain scheduled jobs, troubleshoot broken reports, provision users, enforce permissions, optimize workbook performance
• Maintain automated reports: check for discrepancies or outages and deactivate unused pieces
• Monitor Alerts, Inventory Quality, Publisher and Advertiser KPIs
• Provide technical support for the Automated Billing Interface

Business Intelligence Strategy

• Collaborate with the BI team to develop and refine the BI strategy, including best practices for data governance, data quality, and data management
• Contribute to the continuous improvement of BI processes and workflows

Data Analysis and Insights

• Collaborate with stakeholders to understand business requirements and translate them into data analysis initiatives
• Conduct in-depth data analysis to identify patterns, trends, and insights related to ad performance, customer behavior, and revenue optimization
• Present findings and recommendations clearly and concisely in to support business strategy and growth

Data Visualization & Report Automation

• Create visually engaging and interactive dashboards using Tableau
• Develop intuitive and informative data visualizations to communicate complex information to stakeholders effectively
• Continuously improve and refine existing dashboards to enhance data accessibility and user experience
• Automate recurring reporting processes to streamline data delivery and ensure timely access to critical data

Data Collaboration and Cross-functional Support

• Collaborate with data engineering and data science teams to ensure seamless data integration, accuracy, and availability for BI purposes
• Collaborate with cross-functional teams to identify data-driven opportunities and contribute to strategic decision-making processes
• Work closely with business stakeholders to understand their analytical needs and proactively offer insights to optimize the performance of ads or our network

Data Quality and Governance

• Ensure data quality and adherence to data governance policies to maintain accurate and reliable reporting and analysis
• Identify data quality issues and work with relevant teams to resolve them promptly

Continuous Learning and Skill Development

• Stay updated with the latest trends and advancements in BI technologies and tools
• Develop and share best practices within the BI team and promote a culture of continuous learning