L&D Marketing PR Specialist (with experience promoting educational products)

Requirements

• 1-2 years of experience in a similar position
• Solid understanding of the IT education and training industry, including its trends, target audience, competitors, and regulatory requirements
• Good knowledge of copywriting, remarketing, Google Ads & Analytics principles, including creating compelling content for websites, social media, emails, and other marketing materials
• Knowledge of different marketing tools and channels, ability to choose the right ones
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Excellent writing skills
• Advanced Ukrainian level
• Upper-Intermediate level of English or higher
• Creative thinking is a must
• Ability to be adaptive to changing company needs with superior problem-solving skills
• Experience working in a fast-paced, dynamic work environment and able to multitask on a variety of different projects

Would be a plus

• Prior experience working in PR, including experience with event management, content writing, work with media and influencers, etc.
• Knowledge of IT and educational platforms
• A network of connections with local community leaders and influencers

Responsibilities

• Contribute to building a marketing/PR strategy for Sigma Software University’s numerous products
• Develop and implement a marketing strategy to attract clients
• Identify the target audience, its segments, and needs; formulate a communication strategy with the audience
• Implement a media plan for communication with the target audience, create and implement PR/Marketing campaigns for promo of Sigma Software University’s products
• Work with opinion leaders, trusted media resources, and IT communities
• Gather and present B2B clients’ testimonials on the website and social media
• Manage key performance indicators of campaigns and develop a loyalty program