Marketing Automation Specialist

Requirements

• 4+ years of experience with enterprise-level marketing automation platforms (Braze, Salesforce Marketing Cloud, Adobe, etc.)
• 2+ years of hands-on experience producing automated, data-driven campaigns, including HTML/CSS email coding from planning to deployment
• Expert-level HTML/CSS knowledge, especially modular codebase design
• Experience with templating and personalization languages (Liquid, AMPScript, JavaScript)
• Understanding of responsive/adaptive email design and media queries
• Experience working with APIs and SQL
• Ability to create and maintain CRM marketing component libraries (drag-and-drop modules, evergreen components)
• Proficiency with Adobe Creative Suite, GitHub, VSCode, or Dreamweaver
• Knowledge of CAN-SPAM and other legal regulations
• Ability to multitask and meet deadlines in a fast-paced environment
• Upper-Intermediate or higher level of English

Would be a plus

• Experience building highly personalized campaigns using advanced segmentation
• Understanding of DevOps processes, CI/CD, and infrastructure as code
• Experience in incident investigations and preparing COE/AAI reports
• Understanding of relational data architecture concepts

Personal Profile

• Strong attention to detail
• Excellent organizational skills
• Problem-solving mindset

Responsibilities

• Develop, maintain, and optimize CRM drag-and-drop module libraries and evergreen components
• Maintain documentation related to marketing assets and components
• Write, extend, and debug code within the scope of team tools and services
• Ensure components align with the latest brand guidelines and best practices
• Collaborate with the CRM Engineering Team to standardize tags, metadata, and personalization strategies
• Train and support CRM marketers on platform capabilities and best practices
• Manage multiple projects simultaneously and prioritize tasks effectively
• Troubleshoot and resolve issues with marketing solution
• Participate in the team’s on-call rotation
• Execute special projects as assigned